There are other binoculars on the market that claim impossibly-high magnifications (from 70x to 180x!), typically using 70mm or 80mm objectives in lightweight bodies. This is pure marketing hype, the fact is these plastic wonders are not serious optical instruments, regardless of brand or cost. There are simply no shortcuts to good image quality at extreme magnification- it takes 28 pounds of aluminum and glass to achieve this goal. This is why we rightfully claim that Oberwerk Long-Range Observation Binoculars and Binocular Telescopes are the World's Most Powerful Binoculars. Period.